Etrade Trading Platform Review 2024 | E*TRADE Investments Pros & Cons

Etrade Trading Platform Review 2024: E*TRADE is an online brokerage firm that provides services for trading stocks, ETFs, mutual funds, bonds, and options. Founded in 1982, ETRADE pioneered the online trading model and has grown to become one of the largest discount brokers in the industry.

What is E*Trade?

Some key things to know about E*TRADE:

  • E*TRADE offers commission-free trading on stocks, ETFs, and options. This makes it an affordable choice for active traders.
  • The broker provides access to investing research, trading platforms, banking services, and retirement accounts like IRAs.
  • E TRADE has physical branch locations but most interactions are digital through the website or mobile apps.
  • The brokerage accounts are self-directed. This means investors choose their own investments instead of relying on a managed portfolio.
  • E*TRADE is regulated to provide securities trading in the United States. It’s a publicly traded company listed on NASDAQ.

Overall, E-TRADE aims to provide an accessible online brokerage experience for regular investors to buy and sell securities on their own. The combination of low costs, digital tools, and investment education makes it a popular choice.

ETRADE Key Details

Feature Details
Year Founded 1982
Company Headquarters Arlington, Virginia
Main Services Online stock trading, ETFs, options, mutual funds, bonds, robo-advisory, banking
Account Minimum $0 for brokerage account
Trade Commissions $0 for online U.S. stock, ETF, options trades
Investment Products Stocks, ETFs, options, mutual funds, bonds, IPOs
Mobile Apps iOS, Android apps with full account access
Account Types Individual, joint, custodial, IRA, trusts
Customer Support Phone, email, messaging, branches

etrade trading platform review 2024

How does E*Trade Make Money?

E*TRADE generates revenue from several sources:

  • Commissions: E*TRADE charges fees on certain transactions like OTC stock trades, foreign stock trades, options exercises/assignments, and mutual fund transactions.
  • Bid/ask spread: E*TRADE profits from the difference between the bid and ask prices on stock trades executed through them.
  • Interest revenue: Income is generated by interest charged on margin trading accounts.
  • Account fees: Monthly or annual account service fees, data fees, wire transfer fees, and paper statement fees.
  • Credit cards: Interchange fees are earned from E*TRADE credit and debit card transactions.
  • Cash sweeps: Uninvested cash in accounts is swept into an FDIC insured bank account. The bank pays E*TRADE a fee and makes interest.
  • Order flow: E*TRADE receives payment from market makers for directing order flow to them for trade execution.
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Overall, E*Trade monetizes its brokerage services through transaction fees, account charges, interest income, and payments from third parties. This allows them to offer commission-free trading on many securities.

How can I Log on to the e-Trade Trading Site?

Logging into your E*TRADE account allows you to manage your investments online. Here are the steps to log in:

  1. Go to and click ‘Log On’
  2. Enter your username on the login page. This is usually your account number or user-ID you chose.
  3. Enter your password next. This is unique to your account for security.
  4. Select Account Type from the drop-down list then click “Log On”
  5. If prompted, provide your site passcode sent to your verified email or device.
  6. Review the Terms & Conditions and confirm to proceed.

This will securely log you into your ETRADE account dashboard. From here you can check balances, place trades, transfer funds, and access documents. Remember to log out when finished. Contact ETRADE if you have login issues.

How to Create e-trade Account @

To Create an Options Trade account or Stock Trade Account, follow these steps to open a new E*TRADE brokerage account online:

  1. Go to the e-Trade homepage ( online and click ‘Open an Account’
  2. Choose the account type you want – individual, joint, retirement (IRA), etc.
  3. Provide your personal information – legal name, DOB, SSN, address.
  4. Set up account funding and confirm initial deposit amount.
  5. Agree to the account terms and conditions.
  6. Verify your identity by providing your driver’s license, passport, etc.
  7. Electronically sign the application documents.
  8. Access the new account welcome kit emailed to you.
  9. Register your online login credentials.
  10. Download the E*TRADE mobile trading app (optional).
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It takes about 5-10 minutes to complete the application online. E*TRADE will review and approve the new account within 1-2 days. Fund the account and you can start trading!

What is e Trade Investments?

ETRADE Investments is a business unit within ETRADE Financial that provides investing and trading services to retail investors. Key services include:

  • Brokerage accounts – Taxable investing accounts to buy/sell stocks, options, ETFs, bonds, and mutual funds.
  • Retirement accounts – IRAs and Rollover IRAs to invest for retirement with tax benefits.
  • Trading platforms – Website and mobile apps to research, analyze, trade, and track investments.
  • Banking services – High yield savings, checking accounts, debit cards, and ATM access.
  • Margin trading – Leveraged investing using borrowed funds from E*TRADE.
  • Robo-advisor – Automated investing portfolio service managed algorithmically.
  • Investment education – Articles, videos, courses, and virtual workshops on investing.

E*TRADE Investments aims to provide a full suite of investment services investors need – from brokerage accounts to trading tools to retirement planning. The convenience of managing it all digitally in one place is a key benefit.

ETrade Investments Review – Pros & Cons

Here is an overview of the pros and cons of using E*TRADE Investments based on customer feedback and expert reviews:

Pros Cons
$0 stock and ETF trades offer low-cost trading Higher fees for options, OTC, and foreign trades
Wide range of investment products beyond stocks Bond and mutual fund selection could be wider
Strong trading platforms and mobile apps The advanced trading platform lacks some tools
Excellent customer service and support No fractional share investing
Banking services in one account Limited portfolio management guidance
Large network of physical branches Few physical branches relative to competitors
Extensive education for beginner investors

Overall, E*TRADE Investments provides an extensive set of investing capabilities for casual traders and investors. Low costs, technology, and service make it user-friendly while still offering solid functionality for active traders. Some limitations exist for advanced investors.

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e Trade Investments Account Login

You can login to your E*TRADE Investments account online to access your investments:

  1. Go to
  2. Click on ‘Log On’ and enter your username
  3. Enter your unique password
  4. Provide the secure access code if prompted
  5. Read and accept the Terms & Conditions
  6. You will now be logged into your E*TRADE account dashboard
  7. View account balances, holdings, order status, and account documents
  8. Access trading platforms, research tools, charts, and news
  9. Manage your investments and account settings
  10. Use the logout button when finished for security

Bookmark the ETRADE login page for quick access. Reset your password online if forgotten. Contact ETRADE support if you have persistent login issues.

Open and Fund New Brokerage Account to Get $1000

E*TRADE offers a brokerage account promotion for new customers to earn $1,000:

  • Open a new, eligible brokerage account on E*
  • Deposit at least $5,000 within 60 days of account opening.
  • Make 10 stock or options trades within 3 months of funding the account.
  • Maintain the account balance for a minimum of 6 months.

If you meet the above steps, you can qualify to receive 1,000 in your account. Some key eligibility terms:

  • Offer only valid for first-time E*TRADE brokerage customers.
  • The account needs to be funded and trades made within defined periods.
  • Stocks and options trades count, other securities may not.
  • Additional deposits, referrals, or asset transfers don’t qualify.
  • E*TRADE reserves right to modify or end the offer at any time.

This can be a great way to get started with E-Trade.

E Trade Customer Service / Phone No. 

Phone Number:  800-387-2331

If you have any questions regarding Resetting the User ID or Password of my E*Trade Account, knowing routing numbers, finding an e-trade account, Not showing funds for investment, placing a trade, etc.

Go to the official website and click the ‘Contact Us”. On the open page, you can see all FAQs with answers at the link –

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